The average lifespan of an Instagram post is 21-48 hours. The average lifespan of a Facebook post is five hours. The average lifespan of a tweet is 15-20 minutes. The average lifespan of a TikTok is a few minutes.
The average lifespan of a quality blog post is 2+ years.
Content is king, but not all forms of content provide the same long-term value. A social media post can live and die within a matter of minutes or hours, while a blog post can yield results over and over again. Written content can be shared at publishing time, one month later, and again six months into the future, offering multiple points of entry for users while it continues to wrack up attention through Google and other search functions with no additional effort.
For any operation aiming for longevity and efficiency, blogging should be part of its marketing strategy.
Okay, Blog Posts Offer Outstanding Value. But Why You?
Because of my proven results.
My blog posts and articles have amassed traffic in the hundreds of thousands and impressions in the multi-millions, and I’ve steadily grown every venture I’ve gotten my hands on.
Since early 2021, I’ve been behind regular blog posts on The Popular Flamingo, producing content about the fabulous fowl for the flamingo products website. In not even two years, I’ve brought nearly 30,000 visitors to the site from my blog content alone, driving meaningful, actionable engagement with the brand’s fans – my blog posts have directly led to hundreds of dollars in sales for the site.
In 2018, I co-founded basketball outlet Nothing But Nylon, then became the editor-in-chief of Lacrosse All Stars in 2020. With little resources or help, I tripled traffic to both sites and drove enough value to attract a buyer in 2021. I strategically planned all content, wrote a majority of it, and edited the rest, perfecting all posts for SEO and achieving long-term results that were crucial to accomplishing our goals.
I’ve been a writing machine since 2013. That was year I co-founded The Left Bench with no resources, no money, and no help. As editor-in-chief, I was responsible for the production of all written content – writing, planning, editing, the whole deal. My strategies, consistency, and quality grew the site into a force in University of Maryland athletics coverage, and it laid the foundation for what I’ve done since.
You can find my articles easily through Google search – I’ve created countless pieces of first-page content that have continued to produce traffic months and years after their publication. I know what it takes to position you directly in front of the most valuable viewers to drive conversions.
What If I Need Something Else Written?
I am well-versed in plenty of other writing disciplines. My experience includes:
- Countless in-depth interviews with athletes, political figures, field experts, and average people with something interesting to say
- B2B and B2C copywriting and white paper production for reputable brands
- Covering everything from college basketball, college football, international soccer, and the NHL to a presidential inauguration, other White House events, city council meetings, and more
- Reporting across the United States and overseas
- Writing press releases for brand/product launches, events, and other announcements
- Ghostwritting heartfelt, important stories for athletes that helped elevate their stature off the field
For the entirety of my life, I have trained myself to excel with a pen and paper. I am committed to my craft and providing my clients with reliable and impactful content that can move the needle and advance human expression.
How Much Do You Cost?
I can’t say for sure – that depends on the project. But I can promise with certainty that I will cost less than a traditional agency or firm.
An agency will charge you $5,000 to $20,000 per month and might offer advice only with no execution, leaving you still with plenty of work on your hands. You won’t have easy, direct contact with the people producing your content or forming your strategy. You will be one client on a long list of clients that can easily slip through the cracks.
With me, you will have a dedicated, personal content expert whom you can communicate with directly. Unlike an agency, which is bloated with expensive employees and other anchoring costs, I have none of that. With me, you get more attention, better quality, and expert analysis, all for less money.
Can I Talk to Someone Who Has Worked With You Before?
Absolutely! I have a number of references you can speak to about my work. If you’re interested to hear from them, please send me an email, and I’ll put you in contact.